Peacock Automotive Opens New Multi-Million Dollar Jaguar Land Rover Dealership

(JASPER COUNTY, SC) A grand opening celebration for the renovated Jaguar Land Rover Hilton Head dealership will be held at 5:30 p.m. on Wednesday, Nov. 6.

Area dignitaries and the public are invited to join Peacock Automotive and Jaguar Land Rover USA executives for the ribbon cutting and will be able to tour the new 20,000-square-foot plus Jaguar Land Rover dealership, which is equipped with state-of-the-art technologies such as an area designated for customizing your vehicle. The $4 million facility also features a high-end service lounge, work stations with WiFi and a gourmet coffee bar.

At the event, guests will be able to enjoy heavy hors d’oeuvres and beer and wine from SERG Catering. A special presentation will feature a performance from a bagpipe band.

“This is an exciting expansion,” said Warner Peacock, president and CEO of Peacock Automotive. “The demand for the Jaguar Land Rover brand had far outgrown the existing dealership, and this new facility showcases the brand’s models that are known worldwide.”

With a name based on a look, Jaguar is a recognized luxury brand headquartered in Coventry, England. From its inception in 1935, Jaguar has been known for its sports cars and respected for the integrity of their engineering.

First designed in 1947, the Land Rover has excellent off-road capabilities while maintaining its luxurious status. The two brands were eventually joined to create Jaguar Land Rover luxury vehicles.

Chris Edenfield, previously sales manager at Jaguar Land Rover Columbia, is the new General Manager of the Jaguar Land Rover Hilton Head, located at 145 Drivers Way at Peacock Auto Mall.

For more information, visit or, or call 843-208-1500.

Peacock Automotive owns and operates 12 automotive dealerships representing 21 brands in Ga., S.C. and Fla., employing more than 700 individuals. The company’s headquarters are located at Peacock Auto Mall on U.S. 278, five miles east of I-95 at Exit 8 near Bluffton, S.C. The dealerships at the Auto Mall include Peacock Chrysler Jeep Dodge Ram Fiat, Peacock Subaru, Porsche of Hilton Head, Audi Hilton Head, Jaguar Land Rover Hilton Head, Peacock Hyundai Hilton Head, Genesis of Hilton Head, and Hilton Head Volkswagen. Additionally, the company owns Peacock Hyundai Savannah, Genesis of Savannah and Savannah Volkswagen in Savannah, Ga. Other holdings include Jaguar Land Rover Columbia, Peacock Hyundai Columbia and Hyundai Genesis of Columbia. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Ford in the Orlando area of Fla. Peacock Automotive also owns and operates the Peacock Collision Center in Bluffton, S.C., and Peacock Insurance in Ga., S.C. and Fla. For more information about Peacock Automotive, call (843) 208-1258 or visit

Jill Jauch
Peacock Automotive
265 Drivers Way
Hardeeville, SC 29927
Office: (843) 208-1217