Porsche 70th Anniversary Celebration Held at Peacock Automotive
(JASPER COUNTY, S.C.) Peacock Automotive brought together sports car lovers, local dignitaries and others from across Coastal Georgia and the South Carolina Lowcountry to celebrate the 70th anniversary of Porsche’s line of premium automobiles.
“The 70th anniversary was an essential reminder and celebration of the brand history and heritage and the community of owners and enthusiasts who share our passion,” said Warner Peacock, president and CEO of Peacock Automotive. “It was also a unique opportunity for Porsche enthusiasts to celebrate together and participate in a global event in typical Porsche fashion.”
Guests were invited to celebrate “Sportscar Together Day” — an event that featured an international twist — at Porsche of Hilton Head in the Peacock Auto Mall on Highway 278 in Hardeeville, S.C.
Members of the local chapter of the Porsche Club of America, Coastal Empire Region, displayed more than a dozen classic Porsche automobiles to convey the decades of the brand’s evolution.
The Porsche brand was born in Stuttgart, Germany, in 1948 when the company’s founder, Ferdinand “Ferry” Porsche created a prototype two-seat open sports car designed as the 356 “No. 1” Roadster. What may be Porsche’s best-known model, the Porsche 911, was launched in 1963. By the beginning of 2018, more than one million 911’s had been manufactured.
Peacock Automotive’s 70-anniversary festivities included a block party featuring Bavarian-inspired food from Skull Creek Boathouse and non-alcoholic refreshments, along with entertainment by a DJ and a Porsche “birthday cake” to celebrate the brand’s history and passion, which guests were invited to enjoy in the early afternoon.
“With an event of this magnitude it was important to highlight the global nature of this program,” Peacock said. “Sportscar Together Day was our first global celebration, fueled by events around the world along with active online communities and social media. But, it was primarily an opportunity to get together as a community at local Porsche Centers to celebrate the thrills of being sports car owners and enthusiasts.”
To that end, devotees of the brand were asked to share their experiences online using the #SportsCarTogether on Facebook, Instagram, Twitter and Snapchat.
Further festivities included door prizes throughout the event and test drives of all the Peacock Porsche vehicles.
For more information about Peacock Automotive or the Porsche of Hilton Head dealership, visit https://www.peacockautomotive.com/ or call 843-208-1258. For additional information about the 70th-anniversary celebration, contact Jill Jauch at jj@peacockautomotive.com.
Cars on display during the anniversary celebration at Porsche of Hilton Head.
ABOUT PEACOCK AUTOMOTIVE
Peacock Automotive owns and operates more than 20 automotive franchises and other holdings in Georgia, South Carolina and Florida, employing upwards of 600 individuals. The company’s headquarters are located at the Peacock Auto Mall that covers 45 acres on U.S. 278, five miles east of Interstate 95 at Exit 8 near Bluffton, S.C. Fifteen brands are featured at the Auto Mall, including Alfa Romeo, Audi, Chrysler, Dodge, Fiat, Genesis, Hyundai, Jaguar, Jeep, Land Rover, Maserati, Porsche, Ram, Subaru and Volkswagen. Additionally, the company owns Peacock Hyundai and Peacock Chrysler Jeep Dodge Ram in Brunswick, Ga., and Peacock Hyundai Savannah, Savannah Volkswagen, Alfa Romeo & Fiat of Savannah. Other holdings include Jaguar Land Rover Columbia in Columbia, S.C. Its subsidiary, Peacock-Griffey Automotive, owns Peacock Ford in Orlando, Fla. Peacock Automotive also owns and operates the Peacock Collision Center and The Wellness Institute in South Carolina. Peacock Automotive was awarded Business of the Year in 2017 from the Greater Bluffton Chamber of Commerce. For more information about Peacock Automotive, call (843) 208-1258 or visit https://www.peacockautomotive.com/
MEDIA CONTACT
Jill Jauch
Peacock Automotive
265 Drivers Way
Hardeeville, SC 29927
Office: (843)-208-1217
jj@peacockautomotive.com